AI Insights · Timothy · July 2023
Performance of Top 5 Consumer Finance Apps in Central America - Q2 2023
An overview of the top 5 consumer finance apps in Central America for Q2 2023, highlighting trends in downloads and active users based on Sensor Tower data.
The second quarter of 2023 saw notable performance trends among the top 5 consumer finance apps in Central America, with data sourced from Sensor Tower. Let's dive into the specifics of each app's performance.
Banco del Bienestar Movil experienced a significant rise in weekly downloads, starting at around 156K in late March and peaking at approximately 371K by mid-June. This growth was mirrored in its weekly active users, which increased from around 775K to over 1.57M in the same period.
BBVA México also showed a strong performance with weekly downloads fluctuating between 158K and 220K. The app's weekly active users saw an increase from about 8.7M at the end of March to just over 10.3M by the end of May, before slightly dropping to approximately 9.2M by the end of June.
Banco Azteca maintained a steady download rate, ranging from 112K to 146K per week throughout the quarter. Its weekly active users grew from roughly 4M at the end of March to around 4.48M by the end of June.
Nubank: Conta, Cartão e mais saw consistent weekly downloads, starting at about 82K and reaching up to 124K by the end of the quarter. The app's weekly active users increased from approximately 2.05M to 2.35M over the same period.
Lastly, Banorte Movil exhibited stable weekly downloads, ranging from 72K to 90K. Its weekly active users showed a slight upward trend, increasing from about 2.69M to over 2.8M during Q2 2023.
For more detailed insights and trends, visit Sensor Tower.
